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Tips for Using Google Adsense
Like anything else, you’ll get out of Google Adsense what you put into it. The following optimization tips can help you grow your Google Adsense dollars:
Write interesting content and write every day.
Have more than one site. The more sites you have, the more ads have the potential
to get clicked.
Set up channels and monitor your statistics across all sites. If one site is performing
poorly, consider changing the content or the ad layout. Experiment!
Change the ad layout and notice which layout works the best for you. There are
many different layout options and there’s no way you can know going in which
one will perform the best.
If you’re blogging, writingup.com has a list of profitable topics. They state that
you don’t have to write on those topics but you might give it a try or at least plug
some of them in to the search engines.
Google different key words and phrases and notice how much and what kinds of content and ads you see.
Don’t be afraid to ask questions.
Learning About the Program and the Most Important Rule
How Does Google Adsense Program Work For Webmasters Wanting to Earn Income?
Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.
In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.
The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Indiana buys a lawn mower and you get a commission!
What Not to Tell Others About the Google Adsense Program – The Most Important Rule
Sympathy only goes so far. Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.
The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.
Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals. Use that same energy to polish your content and your site. When family and friends ask what you’ve been up to, you can proudly show them your hard work. When they see how excited you are, you’ll see your referral revenue go up.
Familiarize Yourself with the Google Adsense Preview Tool
The Google Adsense Preview Tool allows you to preview the ads that may show on any web page thereby letting you make an educated decision on whether to add Google Adsense to your existing pages.
You can also view sample ad formats and colors which will allow you to see how the colors and formats you want to appear in your ads will look before they actually launch on your pages.
You can also view borders, backgrounds and text colors from the preview tool and by clicking preview you can see how these will look with actual ads.
You can also see geo-targeted location ads meaning you can see what ads users in Canada can see even if you live in Japan.
The Preview Tool is available in all active Adsense languages and is easy to install. For specific installation instructions, you’ll need to go to the Google Adsense Support site. Follow the instructions and click on the link provided and you’ll be a previewing genius in no time!
How to Apply for the Program and Important Info on Paying Taxes
How to Apply to the Google Adsense Program
Applying for a Google Adsense account is quick and easy for any interested webmaster. Just point your browser to www.google.com/adsense and click on apply. Click on the drop down arrow under account type and select whether you’re an individual or business. If you’re not sure which one to choose, click on the question mark to the left. Next, select your country or territory.
Under website information, it asks for your primary URL. If you have your own website, list it here. If you are using a blogging site such as writingup.com or bloggingparty.com that URL goes here.
Select your website’s primary language. Google adsense supports Chinese (simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish.
Select the product you want on your pages. Adsense for Content means you will have advertising targeted to the content on your pages. For instance, if you write about flooring, you might have carpet ads on your page. Adsense for Search is for you to add a Google search box to your pages. To maximize your Google Adsense earnings, you will want to have both.
After that, it’s just the regular contact information and you’re all set. You should receive an email in 2 or 3 days letting you know if your application is approved.
Do I Have to Pay Taxes on My Google Adsense Earnings?
Google Adsense is required to collect tax information from those who participate in the program. If you’re a business, you’ll need to put your EIN number on your application. If you’re an individual, all you’ll need is your social security number. If you don’t have that information when you initially sign up, you can still apply for the Google Adsense program. But be advised that Google Adsense will withhold payments to you until they receive your tax information.
While Google does not withhold taxes or provide any tax advice, they will send you a 1099 once your earnings reach a certain amount. Of course, if you are a Non-US business and have no activity in the United States, you will not need to provide this information. For more tax information regarding the Google Adsense program, visit the Google Adsense Support site.
Keeping Your Account From Being Disabled and Useful Books About the Program
How Can I Make Sure That My Account Will Not Be Disabled?
Google Adsense Program Policies make no allowances for deceptive practices. The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.
Google has made it abundantly clear not to click on your own ads or ask others to do so. But what about practices a publisher may not purposely carry out?
Make sure that ads associated with Google never appear in an
un-requested pop-up. Don’t be talked into purchasing traffic for your site that may contain
adware.
Respect the Google trademarks. Don’t use any Google trademarks or logos without their consent.
Don’t change the Adsense code. If you’re a pro at html, don’t assume you can add your own code. If you’re new to html, simply copy and paste the offered code. Don’t mess with it.
Provide a good environment for advertisers and a positive user experience. Don’t try to be deceptive in any way. Google’s rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google’s. After all, a positive, honest Google Adsense program means more money for all of us.
Useful Books About the Google Adsense Program For Users of All Stages
Do you need to buy a book to use Google Adsense? Not necessarily. Google’s support page has a wealth of information. But you might consider it if you want to read a personal account of an Adsense wizard such as Eric Giguere or say, if you want to learn more about HTML. ‘Who Let the Blogs Out: A Hyperconnected Peek at the World of Weblogs by Biz Stone has a lot of information on blogging as well as information about Google Adsense. The following is just a few books you can find at
amazon.com on the subject:
Make Easy Money with Google: Using the Adsense Advertising Program By Eric Giguere
The Google Adsense Handbook By Angus McLeod
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs by Harold Davis
Top-Paying Google Adsense and Adwords Keywords for Pharmaceuticals (In Digital Format) [Download: Adobe Reader] By W. Frederick Zimmerman
The Complete Idiot’s Guide to Growing Your Business with Google By Dave Taylor
.......more
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